Releasing exclusively in-store and online this Tuesday, October 7 at 11am HST.
Aloha kākou!
We have a brand new tee design releasing this Tuesday under our FITSTRIKE program. The design is called Seaworthy and features nods to seafaring life with silhouettes of sails near the top and “Tradewind Runners” at the bottom right under custom nautical code flags spelling out “FITTED.” Arriving in both a standard fit tee and a women’s oversized crop tee in a clear blue color, it features navy, red, and white print.
Releasing exclusively in-store and online this Saturday, October 4 at 11am HST. Aloha kākou! We’ve got a very special jersey set releasing this Saturday, crafted through our highly technical and premium TropTech line—the all-new Kālai Hawaiʻi Scree Mesh Jersey and Kālai Dune Mesh Short. If you purchase the jersey and short together, you’ll receive a 20% discount on the set, both in-store and online. Moʻolelo by Ola: The journey lies in Kālai, to cut, carve, and divide, mirroring the precision of the stone carver who shaped the tools of life across these islands. This distinction, this act of shaping raw material, anchors the spirit of this capsule. Our narrative begins in the Koʻolau ridges Wa‘ahila, Kūmauna, Kalaepōhaku where a triangular...
Releasing exclusively in-store and online this Tuesday, September 30 at 11am HST.
Aloha kākou!
We’re releasing a new Kālai 59FIFTY and a new F is For tee this Tuesday under our FITSTRIKE program. The Kālai 59FIFTY features a black crown with orange visor and top button. The front and back embroideries are orange and green, while the side logo is stitched in white. The accompanying F is For tee features a tonal black print on a black base.
Releasing exclusively in-store and online this Saturday, September 27 at 11am HST.
Aloha kākou!
Saturday’s FITSTRIKE release consists of a new Escape to Paradise snapback and two Fasi tees. The Escape to Paradise snapback features black nylon ripstop on the visor and front panels and black trucker mesh around the sides, along with a white snap enclosure in the back. The front and back embroideries are yellow, and the side embroidery is yellow and black. The standard fit Fasi tee features gray print on a white tee, and the women’s Fasi cropped boyfriend tee features gray print on an off white tee.
Releasing exclusively in-store and online this Thursday, September 25 at 11am HST. Aloha kākou! We have a special Thursday release this week, making available four of the tees we released during the special In The Southern Sun art installation in Waikiki. The pop-up shop-branded tees come in black with white print, vintage black teal print, gold with black print, and neon purple with red print. See Ola’s moʻolelo below and go check out In The Southern Sun if you haven’t yet! “Parcel” carries two meanings that guide this release. A parcel can be a package in motion being shipped, handled, exchanged. It also represents a parcel of land, a defined place that holds history, value, and responsibility. Here in Hawaii...
