Releasing exclusively in-store and online this Saturday, July 20 at 11am HST. Aloha kakou! While having the 2024 Summer Olympics about to begin with the Opening Ceremony next week, we present to you our Lanakila Capsule. As we dive in the past with the Olympics, it's impossible to not acknowledge the iconic and legendary Duke Kahanamoku. While breaking records in swimming, Duke was a five-time Olympic medalist, attaining his medals in 1912 (Stockholm), 1920 (Antwerp), and 1924 (Paris). While being on that stage, eyes of the world were locked in on Duke and Hawaii. So much so, he was also credited with popularizing surfing worldwide. With showcasing his talents and aloha, his influence and impact led to surfing as an...
Releasing exclusively in-store and online this Tuesday, July 16, at 11am HST.
Aloha kākou!
Tuesday’s FITSTRIKE release consists of a Mua fitted and snapback set, ASD Block strapback, and brand new tee called Chokefun. the Mua 59FIFTY and snapback both feature a faded blue crown with cardinal visor, white top button, white eyelets, cardinal-to-gold gradient front logo, orange side logo, and cardinal and gold back logo. The snapback also adds a chrome snap closure. The ASD Block strapback features white and cardinal embroidery on a full faded blue base. The new Chokefun tee features black and orange print on a gold tee.
Releasing exclusively in-store and online this Saturday, July 13 at 11am HST.
Aloha kākou!
This Saturday, we’re releasing a new Lēʻahi snapback along with a set of golfer snapbacks and a new tee called Hot Hawaiian Nights. The Lēʻahi snapback features a red base with white snap closure, white side New Era logo, yellow side crown, yellow and navy back crest, and a front patch surrounded by yellow and outlined in blue. The Mua, H Pride, and Kamehameha golfer snapbacks all feature white embroidery, white visor rope, and white snap closure, on a red, dark green, and navy base, respectively. The new Hot Hawaiian Nights design features a sizzling red and yellow print on a faded black tee.
Releasing exclusively in-store and online this Tuesday, July 9, at 11am HST.
Aloha kākou!
We’re releasing a new Nihi snapback and brand new tee called Jobsite today under our FITSTRIKE program. The Nihi snapback features a black cotton canvas base with yellow eyelets, yellow embroidery all around, and also features a black snap closure. The new Jobsite design is an ASD twist on the shortened Caterpillar logo, with Trilocks in place of the single triangle, printed in black and yellow on a white tee, or printed in white and yellow on a black tee.
Releasing exclusively in-store and online this Saturday, July 6 at 11am HST. Aloha kākou! We have a special release this Saturday, with the long-awaited return of our Aloha design on a New Era 9FIFTY snapback, as well as a new Forevermore 59FIFTY and a brand new tee design called Swimming in the Streets. The Aloha snapback features a sea breeze base with gray undervisor, white top button, white eyelets, white snap closure, and white embroidery all around—light, clean, and perfect for summer. The Forevermore 59FIFTY features a black base with light royal undervisor, with white and light royal stitching on the front and back and white stitching on the side. The new Swimming in the Streets tee features our name...
