Releasing exclusively in-store and online this Saturday, May 11 at 11am HST. Aloha kākou! Releasing under our FITSTRIKE program, we will introduce a new tee called "Taken Mirage" inspired by infamous '80s artist Patrick Nagel and his iconic style. His artwork and illustrations are expressed by ladies with bold lines, sleek shapes, and striking colors, and it mirrors the vivacious spirit and aesthetic richness of the strength of women and femininity (hence why we've seen these figures at the corner nail and hair salons). While looking at Hawaii's beauty distinguished by our beaches, lush greenery, and majestic peaks, which are all nicely balanced in their composition, there's a level of similitude between the works of Nagel and Hawaii. Both Nagel's...
Releasing exclusively in-store and online this Tuesday, May 7 at 11am HST. Aloha kākou! Tuesday’s FITSTRIKE release consists of a pair of Slaps Wind hats and a new Kill Them With Aloha tee. The Slaps Wind snapback features a unique split color-blocking, with black on the wearer’s left and woodland camouflage on the wearer’s right side, along with a black visor and black top button. The front hae Hawaiʻi is stitched in traditional colors and outlined in yellow, while the side logo is stitched in yellow and the back logo is stitched in yellow and black. The Slaps Wind strapback features a full woodland camouflage base with the same embroidery as the snapback. The matching KTWA tee features yellow and...
Releasing exclusively in-store and online this Saturday, May 4 at 11am HST.
Aloha kākou!
We’re releasing a new Nihi set and Contractors tee this Saturday under our FITSTRIKE program. The Nihi snapback features black diamond tech mesh on the front panels and visor, while the back panels are made of black trucker mesh. It also features a white snap closure and white embroidery all around. The Nihi strapback features black diamond tech mesh fabric with white embroidery, and the Contractors tee features yellow and black print on a purple tee.
Releasing exclusively in-store and online this Tuesday, April 30 at 11am HST.
Aloha kākou!
This Tuesday, we have a new FH Retro A-Frame snapback and Heraldry long-sleeve tee releasing under our FITSTRIKE program. The FH Retro A-Frame snapback features a woodland camouflage base with orange undervisor, orange top button, white snap closure, white eyelets, white and orange front logo, white side logo, and white and orange back logo. The matching Heraldry long-sleeve tee features white print on an orange base.
Releasing exclusively in-store and online this Saturday, April 27 at 11am HST.
Aloha kākou!
Saturday’s FITSTRIKE release features a full family set of Mua hats and Brigante tees. A unique black denim checkerboard pattern covers four New Era silhouettes—59FIFTY fitted, 9FIFTY snapback, 9TWENTY strapback, and a keiki 9FIFTY snapback—with black embroidery all around and black snap enclosures on the snapbacks. The adult and keiki Brigante tees both feature a clean white print on a black base.
