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CHEEHUU SNAPBACK & SHADOW PUPPETS TEE

Releasing exclusively in-store and online this Saturday, December 3 at 11am HST. Aloha kākou!This Saturday, we have a special release in the form of a neoprene/ripstop snapback, along with a brand new tee design. The Cheehuu snapback features a black neoprene base with yellow stitching on the front, sides, and back, while the eyelets and snap closure are white. It also features a black nylon micro ripstop undervisor. The all-new Shadow Puppets tee features a graphic that pays homage to the classic mobster film The Godfather, printed on a black tee.

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CYBER MONDAY 2022

Releasing ONLINE ONLY this Cyber Monday, November 28 at 11am HST. Aloha kākou! Our Thanksgiving weekend concludes tomorrow with our Cyber Monday online-exclusive capsule! The main event is a nylon ripstop H Pride 9FIFTY snapback, featuring our signature Island Camo design in shades of green draped over the entire hat. The H Pride and Fasi logos are stitched in orange, while the New Era logo, side crown, and eyelets are stitched in white. A white snap closure is used in the back with black crest tag next to it. Along with the Island Camo H Pride snapback, we’re also releasing 11 FITSTRIKE hats (seven 59FIFTYs and four snapbacks), 10 tees, and one tank top.

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SMALL BUSINESS SATURDAY 2022

Releasing exclusively in-store and online this Saturday, November 26 at 11am HST. Aloha kākou!MAHALO MAHALO MAHALO to everyone for coming through last night and today to celebrate Black Friday with us! And for those that couldn’t be there in person, we know you were with us in spirit!We continue the festive weekend with our Small Business Saturday capsule, releasing tomorrow at 11am both in-store and online. This year we have a special ripstop Cheehuu as our headliner, along with four FITSTRIKES (a Mua 59FIFTY, two Mua snapbacks, and a Slaps Wind snapback) and six tees (Heraldry, Brigante, Freebird, Ikaika, Holoholo, and Aloha State).

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BLACK FRIDAY 2022

Our Black Friday event starts at 12am Friday, November 25, in-store and online. Aloha kākou! LIVE FEARLESS / ACCEPT, ADJUST, CONQUER Said of A Koa Tree that continues to reach for the sun's source while protecting and providing life for all organisms growing in and beneath it. 2022 MINDSET, WE MUST DO WHAT WE CAN. Awapuhi Kuahiwi was introduced in the 19th century for its medicinal and nonmedicinal uses. Hawaiians found its properties useful for toothaches, sprains, inflammation, lei, hair, skin, flu, nausea, fever, and opu pain. The Pink Maraca and its beautiful aesthetic color hues inspired this capsule. Some say it is one of the many kinolau of Kane and Samoa's national flower. For us, these bold flowers grew...

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