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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, SCHOLAR SNAPBACK, & WTCF TEE

Releasing exclusively in-store and online this Tuesday, May 9 at 11am HST. Aloha kākou! This Tuesday, we’re releasing a new Kamehameha 59FIFTY, Scholar snapback, and Who The Crown Fits tee, all under our FITSTRIKE program. The Kamehameha 59FIFTY features a navy crown with stone visor and white embroidery all around. The Scholar snapback features a full navy base with yellow embroidery throughout and is secured with a white snap closure. The WTCF tee features navy print on a heather gray tee.

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FITTED + PELAGIC COLLECTION

Releasing exclusively in-store and online this Saturday, May 6 at 11am HST.   Aloha kākou! We have a special water-centric collection releasing this Saturday, with the anchors of the collection being a four-piece collaboration with the amazing team over at Pelagic, who specialize in premium fishing gear. We specifically selected Pelagic’s custom-made, proprietary Aquatek Hooded Fishing Shirt as the base for our new FAD design (FAD in fishing terminology is a Fish Aggregating Device, used to attract pelagic fish such as marlin, ahi, and mahi-mahi). The Aquatek Hooded Fishing Shirt features 100% nylon construction, crafted to be ultra soft yet built to withstand an active lifestyle—featuring 50+ UPF protection, moisture wicking properties, vented areas for airflow, and is water and...

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & ANGLES COVERED TEE

Releasing exclusively in-store and online this Tuesday, May 2 at 11am HST. Aloha kākou! We have a new Brigante snapback and Angles Covered tee releasing tomorrow under our FITSTRIKE program. The Brigante snapback features a royal blue crown with red visor and top button, along with white and yellow stitching on the front, yellow stitching on the side, red and white stitching on the back, and a white snap closure. The matching Angles Covered tee features a red and blue print on a white tee.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & ʻEKAHI LONG-SLEEVE TEE

Releasing exclusively in-store and online this Saturday, April 29 at 11am HST. Aloha kākou! This Saturday, we’re releasing a new Vanguard snapback and ʻEkahi long-sleeve tee under our FITSTRIKE program. The Vanguard snapback features a black base with white and metallic gold accents throughout, while the matching black ʻEkahi long-sleeve tee also features metallic gold over a black and white print.

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FITSTRIKE RELEASE: FOREVERMORE SNAPBACK & WTCF TANK TOP

Releasing exclusively in-store and online this Tuesday, April 25 at 11am HST. Aloha kākou! Tomorrow’s FITSTRIKE release consists of a new Forevermore snapback and Who The Crown Fits tank top. The Forevermore snapback features a graphite base with navy and yellow embroidery on the front and back, and a yellow New Era logo on the side. The WTCF tank top features white print on a navy base. 

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