Releasing Tuesday, October 1st.
AHUPUA'A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua'a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua'a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, "FITTED" representing the land division and it extending to the ocean. This graphic is on a black tee printed with red, white, and aqua. This weeks new era snapback is made of 100% wool on black cap and black embroidery for our Kamehameha logo. ONE SIZE FITS ALL.