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Available In-store Now. Aloha kākou!This drop is for all you Boston Red Sox fans out there! We are releasing a classic Boston Red Sox hat from New Era's Cooperstown Collection. This hat has a classic six panel design with the team colors all around and a nicely embroidered logo. Perfect way to support Hawaii's very own Shane Victorino on his second World Series Championship and Gold Glove Award!

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Releasing Tuesday, November 11th, 2013.Aloha kākou!New release for tomorrow featuring an "H Pride" snap back in black with a brown visor, green underbill, red button, and a gold embroidered logo. Also introducing for the very first time is our "Day Tripper" Tee; A new "Aloha Served Daily" graphic in white on a black tank top. First come, first served!

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Releasing Saturday, November 9th, 2013.Aloha kākou!ʻ Au i ke kai me he manu ala "To sail across the sea"Part of our final offering for "Navigators of the Unknown" we are releasing a black and white long sleeve tee called Cross The Sea. Our ancestors were able to navigate by strict use of nature, a few being the sun, stars, and manu (bird.) The inspiration behind the design talks about using birds as an essential tool to navigate. The design represents the feathers of a bird, which is in the shape of the sun. There are eight directions or paths in which our ancestors could take to navigate the seas (north, south, east, west, northwest, north east, south west, south east)....

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