Releasing exclusively in-store and online this Tuesday, December 29th at 11am HST.Aloha kākou!We have a new ʻĀina A-Frame snapback releasing on Tuesday along with a new Honoluluan tee. The ʻĀina is draped in denim with a green undervisor and red top button.The front and back embroideries are white which match the snap enclosure, while the side New Era logo is tonal blue. The Honoluluan tee comes in a light heather ash grey and matches the same print colors as our previous release.
Releasing exclusively in-store and online this Tuesday, November 24th at 11am HST.Aloha kākou!We have a new ʻĀina A-Frame snapback releasing tomorrow as a part of our FITSTRIKE program. It features a dark navy crown along with a brilliant pop of yellow on the undervisor and top button. The front logo is stitched in white which matches the white snap enclosure. It also features a red crest on the back and red New Era logo on the wearer’s left side.**Please note that because of the A-Frame’s unique fit, there are two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.
Releasing in-store and online at FittedHawaii.com this Saturday, June 27th.Releasing at select stockists next week.Model: Kelsie Megan (@kmwml)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as...
Releasing in-store and online this Tuesday, June 23rd.Aloha kākou!We will be releasing an all-around clean FITSTRIKE ʻAina snapback this Tuesday. It features a black crown and visor along with a red top button and green undervisor. The front ʻAina logo and back crest are embroidered in graphite while the white New Era logo matches the snap enclosure around the back. Only 50 pieces were produced.
Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.Photos: Chris Fujimori (@cfujifilms)Model: Jeff BermoyAloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was...
