Releasing exclusively in-store and online this Saturday, August 5 at 11am HST.Aloha kākou!Saturday’s FITSTRIKE release is comprised of an ʻĀina snapback featuring a hot pink crown contrasted against a black visor, top button, eyelets, front embroidery, and back embroidery, along with white side embroidery, snap enclosure, and crown and visor stitching. Releasing along side the ʻĀina are three matching tees and a matching tank top. The abstract Aeron tee was first released almost six years ago to the day, and has been brought out of the archives with colors that tie back to the hat. Lastly, our Who The Crown Fits design is seen on a black tee and black tank top, printed in pink and white on both.
Releasing exclusively in-store and online this Saturday, March 11 at 11am HST.Aloha kākou!We have a special FITSTRIKE release this Saturday, comprised of a bold new ʻĀina and a classic from our archives making a much needed return. The ʻĀina snapback is covered in desert camouflage with the exception of a red undervisor, which matches the embroidery on all sides and the back snap enclosure. Releasing alongside the ʻĀina is our heavily-requested Home Grown Obama design. The first release marked the beginning of a great era, with Hawaiʻi-born-and-raised Barack Obama rightfully earning his place as the President of the United States—a role in which he’d proudly serve the American people for the maximum-allowed eight years. This Saturday’s release is printed in...
Releasing exclusively in-store and online this Tuesday, January 3 at 11am HST.Aloha kākou!This Tuesday we’ll be releasing a new ʻĀina snapback, dressed in digital camouflage on a cotton ripstop base. The undervisor, eyelets, and top button are all black, in stark contrast with the white snap enclosure. The front, side, and back logos are all embroidered in metallic gold to stand out nicely against the camouflaged background.
Releasing exclusively in-store and online this Tuesday, March 22nd at 11am HST.Please note that because of the A-Frame’s unique fit, there will be two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.Photo: @b_ryan & @therodmeisterAloha kākou!For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold...
Releasing exclusively in-store and online this Saturday, February 13th at 11am HST.Aloha kākou!For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats...
