Releasing in-store and online this Tuesday, April 21st.Aloha kākou!This Tuesday we have a new ‘Aina snapback releasing under our FITSTRIKE program. It features a dark green base with cream visor, top button, eyelets, and embroidery. A white snap enclosure around the back completes the look. Only 50 pieces were produced.
Releasing in-store and online this Tuesday, March 17th.
Aloha kākou!
This Tuesday we have a new ‘Aina FITSTRIKE and a new tee design entitled Ho‘okele (Navigator). The ‘Aina features a cream crown with navy visor and top button. The front logo and side New Era embroideries are white, which matches the white snap enclosure, while the eyelets and back crest are navy. The Ho‘okele tee features an old sailor tattoo-style graphic of a wa‘akaulua (double-hulled canoe) sailing the open waters as an ‘io (Hawaiian hawk) keeps a watchful eye above, all surrounded by two Hawaiian flags. The anchor below is also seen on the front of the tee.
Releasing in-store and online this Saturday, January 24th. Aloha kākou! Remembering family gatherings that included beer, pupus, kids running around, and enough laughter to make your Opu sore is what this vibe is based on. Kanikapila jam sessions, games of pepito mixed with chase master and hide and seek is what it was all about! Music is such a huge part of our lives and our culture, deeply engrained in much of what we do and how we carry ourselves. From traditional hula to backyard jams with friends—music can tell a story, convey a mood, and bring friends and family together. Kanikapila Bucket Known as the Hawaiian version of plaid, the palaka (gingham) pattern was made popular during the...
Releasing in-store and online this Saturday, January 17th.Aloha kākou!This Saturday we have two new FITSTRIKES releasing along with a new Fasi tee. The ʻAina snapback features a buttery black suede covering the entire crown, along with a hot pink visor and top button. The front ʻAina logo and back crest are stitched in black pearl, while the side New Era logo, eyelets, and snap enclosure are contrasted in white. The Mua snapback features a bright rose crown with a heather black visor and top button. The white snap enclosure matches the white embroidery all around. The Fasi tee features a blue and purple design printed on a hot pink tee.
Releasing this Wednesday, December 3rd. See below for release information.Aloha kākou!Tomorrow we will be releasing a two-piece pack, which consists of an ‘Āina snapback and an Islanders tee. This is a Tier Zero release, which represents some of our most detailed and technical projects releasing at select retailers. Blue Hawaii Surf will be the exclusive carrier of this pack aside from our physical and online stores.Dubbed the Alpha Sierra Delta ‘Āina, this snapback features a camouflage pattern printed on premium, water-resistant, Denier PVC fabric making up the entire crown and visor. This material is widely used in the military for its durability and heavy weather resistance. The front logo is embroidered in white, along with the visor leaves and back...
