Releasing on Black Friday, November 24.In-store release will begin at midnight HST.Online release will begin at 1am HST.Video: @jasonjkoModel: @chrisrockemwell Aloha kākou!This Black Friday, we’re setting the stage for something special. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was...
Releasing on Black Friday, 11/25 at midnight HST.– Online exclusive: Ka Ipu Ka Honua Snapback– In-store exclusives: Kalua I Kona Hale Snapback, Ka Ipu Ka Honua Tee, and Kalua I Kona Hale Long-Sleeve Tee– Everything else will be available in-store and onlineVideo: Andrew TranModel: Kauwila MahiOli (chant): Kauwila Mahi (His words about the oli: “Kumulipo is a mele koʻihonua or genealogical chant which honors and documents the evolution of royal and kapu knowledge. In the chant which has 16 wā or time periods there is a progression from darkness to light. It is often associated with the time of Makahiki a celebration of life which honors growth and progression. This chant is representative of the time period which we have...
Releasing in-store only at midnight HST on Black Friday, 11/27. The Aloha and ʻĀina snapbacks will be also be available in limited quantities at select stockists.Aloha kākou!Historically, our Black Fridays have been much more than just a sale—they’ve been full-scale events and we couldn’t be more proud of that. We love to go big, especially at a time where we can mahalo our customers for all their support throughout the years. This time around is no exception—naturally we had to go big for our first Black Friday as a decade-strong small business.With the overarching theme of our 10-year evolution being more mature, knowledgable, and showing unwavering dedication to our craft, we approached this year’s Black Friday in a similar fashion....
We'd like to first send a big mahalo to everyone for their patience while waiting for their Black Friday purchases to arrive. For those that pre-ordered any or all of the Na Pō Mahina collection at our Black Friday event, we have some great news for you. You’ll be able to pick up your hats on Friday, December 26th, at our warehouse in Kakaʻako. See below for the address, along with the hours of availability. If you cannot make it to the warehouse on Friday, you can stop by all next week starting on Monday within the same hours, as the warehouse will be closed on the weekend.As a special gift for everyone that purchased the entire four-hat collection, we...
Aloha kākou!We proudly present to you two special collections that will be releasing on Black Friday this year. NA PŌ MAHINA COLLECTION“No ka poʻe kahiko. He mea nui ka pō mahina ia lakou.”The quote above roughly translates to “For the people of old, the phases of the moon were incredibly special.” For this year’s Black Friday release, we chose to expand on the uncomplicated, yet meaningful lifestyle of our ancestors, and the important role the moon played in their daily lives. Thus, we are naming our collection "Na Pō Mahina” which translates to “The Days of the Moon.”The Hawaiian month consisted of 30 days, broken up into three 10-day phases, known as “anahulu” that would guide the Hawaiians in their daily...
