Releasing Tuesday, Oct. 25thAloha kakou!Another fan favorite is back: Island Boys No Ka Oi. It's an ode to the locals as well as our UH team, despite their victory to loss ratio, they'll always be #1 in our eyes. Printed on a white tee with the FITTED crest sitting in the place of the 'O', crown hit on the back. We also brought back our Cheehuu New Era in red with black brim and white shaka, crest on back and crown on the side. Cheehuu!
Releasing Saturday, August 21stAloha kakou!This Saturday's release really needs no introduction. One of our most legendary designs, Aloha Means Hello (And Goodbye), gets a re-lift in all white with hits of orange, teal and gray with the crown and crest on the left sleeve. Along with this release is a new, all black Cheehuu snapback with a gray underside. Limited as usual; please act quick!Mahalo for your continued support.
Releasing Saturday, November 14th.Shaka value. You can never have too many shaka's thrown about; the shaka is the new "peace sign." The Honolulu Star Bulletin ran an article back in 2002 about the possible origin of the infamous "shaka," and according to one legend, a man named Hamana Kalili of Laie whom once held a position at the Kahuku Sugar Mill, lost three of his fingers while feeding the sugar cane into a rolling-machine which turned the sugar cane stalks into sugar "juice." Due to that accident, he had to leave the sugar mill and eventually picked a job up as a security guard on the "sugar train" which traveled between Sunset Beach and Ka'a'awa. "One of his jobs was...
