Releasing in-store, online, and at select stockists this Saturday, February 28th.Aloha kākou!This Saturday we’re bringing you the third course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry... Cheehuu SnapbackA full waxed linen snapback, featuring teal on the crown and visor which is contrasted by the red undervisor, top button, and eyelets. The white embroidery and back snap enclosure complete the look. Hungy Time Kamehameha StrapbackA Kamehameha snapback featuring burlap covering the entire hat in cream along with tonal embroidery, resulting in a super clean and simple look. It...
Releasing in-store, online, and at select stockists this Tuesday, December 16th, 2014.Aloha kākou!We present to you the seventh release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come. HIProfile Floral SnapbackFeaturing cracked leather covering the entire hat, along with our HIProfile Floral pattern etched into the leather, creating a unique depth and...
Releasing in-store and online this Saturday, April 26th, 2014.[Photo credit: @ryagra]Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. Koko Kālā 59FIFTYOriginally released in 2007, our Kālā hats have become some of our most popular and sought after releases. Utilizing unique design, embroidery, and material rarely seen before, the Kālā became an instant classic. Running stitch floral embroidery was seen covering the hat in various bright colors, all on a solid colored cotton linen crown. Over the years, we’ve reintroduced the pattern in various projects, notably in collaborations with established companies like Crooks & Castles and Vans/Blue Hawaii. Through our Legacy Collection, we have the opportunity to bring back the Kālā once...
Releasing in-store and online Tuesday, June 16th.Aloha kākou!You asked, and we answered. Our first New Era FITTED offering for Summer 2013 drops tomorrow, in-store and online. A brand new, fresh Kamehameha FITTED with green Kamehameha stitching on a black cap with orange underbill and button; blacked out FITTED crest, crown and New Era hits. Corresponding with the Kamehameha FITTED is an all orange Cheehuu t-shirt with hints of white and green on the front and back. 100%, breathable cotton. See you all tomorrow! Cheeehuuuu!
Releasing Saturday, Feb. 25th.Aloha kakou!New release for this Saturday: Grey tank top and a lime green Cheehuu rip-stop nylon snapback ("Calamansi") with white Cheehuu stitching. The tank top is dubbed Eye of Horus and features a graphic of what is commonly seen on the back of a dollar bill: The All Seeing Eye. However, the history of the All Seeing Eye can actually be traced back to Egyptian antiquity, and even in Buddhism & Hinduism religion. In the Egyptian context, this all-seeing eye was known as the Eye of Horus, belonging to the Sky God Horus. Many underestimate the significance of the iris (or black dot) in the Eye of Horus, which has incredible metaphysical and universal ties to one...
