Releasing Saturday, June 29th. Aloha kākou!Besides the release of our Beet Root Mua snap dropping tomorrow, we'll also be releasing our Niuhi Camo tee which is a cut and sew piece. This is another part of the first wave of our Summer line, with more pieces to follow soon. Niuhi is a name used for any brutally ferocious, man-eating mano (or shark) and can be attributed to the great white or tiger shark (or any shark over 10 feet in length), although in most instances it was used for the great white which featured the triangular teeth popularly known in Hawaiian culture. Despite the predacious nature of these savage sharks, they were also known as ʻaumakua (or protective spirit) to...

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