Releasing at FITTED and Kealopiko establishments, both in-store and online, this Saturday, October 9 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! At a time of transition, this space feels unfamiliar, far removed from the ideas and mindset of HO‘OIKAIKA even. But, In contrast, this is the exact time and the exact moment where inspirational ideas work their magic. Never let the dogma of conceived constructs weigh too heavy. We lean on the pillars at which "HAWAIIAN MADE PROJECTS" exists. Our previously presented capsules touched upon critical discourse such as Governance, Innovation, Ike, Kuleana, and wai wai. We felt it essential to add to this fortification by highlighting Leadership, connection, Identity, and mental...
Releasing in-store, online, and at Kealopiko this Saturday, December 19 at 10am HST.Please note, all campers will be available online ONLY. The aloha shirts and FITSTRIKE release will be available in-store and online.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!Weʻre proud to present Collection 2 from our collaboration with our friends at Kealopiko, releasing tomorrow, December 19, at both FITTED and Kealopiko’s Oʻahu location. This collection features five new campers and two new pullover aloha shirts, along with an online-only restock of the pins and pareo from Collection 1. At the heart of this collection is the stylized pewa pattern, utilized throughout all of the cut and sew garments. Please note that the campers were made in...
Sparked by a mutual love of design and discourse the idea of working together was an easy thought. What came after was a planted seed growing into the reality and embodiment of this project. Jaime mentioned the concept of mending a mindset, achieving a resolve through simple conversation. Through the understanding of our own individual kuleana how can we contribute value and insight for a broader conversation. This included many subjects from Governance to Innovation, Ike to Kuleana, Lahui to wai wai along with personal responsibilities as Kanaka. Resolving such issues requires accepting the current state of affairs and opening the space for mending. We felt pewa in such its glory represent this idea perfectly.Please join us as we discuss the thought process of our...
Releasing in-store, online, and at Kealopiko this Saturday, November 7 at 10am HST.Please note, the Pohaku (black) camper will be an online exclusive, while the Mamalu (salmon), Innovation (yellow), Waiwai (navy), Rebuild (slate), and Governance (grey) campers will be in-store exclusives.Please abide by the new safety guidelines while shopping in-store.Photo: @jarettblake & @jmekawaiModels: Dr. Kamana’opono Crabbe, @lohelanikeliihoomalu & @808.fishAloha kākou!Once flawed and weakened, now beautiful and strong. Once cracked and broken, now whole and restored. Used to mend bowls, paddles, canoes, gourds, and more, pewa and other types of patches hoʻoikaika (increase structural integrity) and elevate aesthetic appeal. Rather than casting important items aside, we repair them, continue to use and love them, then pass them on to the next...
