Releasing exclusively in-store and online this Saturday, August 18 at 11am HST.Aloha kākou!Saturday’s FITSTRIKE release includes a Mua 59FIFTY and a matching keiki snapback, along with a matching set of Brigante tees and a keiki Home Grown Keiki tee. The Muas feature a navy base with dark tinted colors on the front, side, and back. The keiki Mua also features a dark grey snap enclosure. The adult and keiki Brigante tees feature traditional color print on a yellow base, while the keiki Home Grown Keiki tee features white print on a red tee. Both keiki tees comes in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).
Releasing exclusively in-store and online this Saturday, July 14 at 11am HST.Aloha kākou!Saturday’s FITSTRIKE release consists of a matching adult and keiki H Pride, along with a new tee and tank top. The H Pride 59FIFTY and keiki snapback both feature our very first application of New Era’s advanced proprietary fabric called Shadow Tech. It’s a soft, 100% polyester fabric which stays cool and has excellent quick-drying capabilities, making it a perfect all-around hat. The base color is a heather charcoal, and it features white embroidery on the front and back, along with tonal charcoal embroidery on the left. The keiki version also features a white snap enclosure around back. The new Slide design playfully ties our FITTED name and...
Releasing exclusively in-store and online this Tuesday, March 6 at 11am HST.Aloha kākou!This Tuesday, we have a bunch of new FITSTRIKES releasing, headlined by a Mua snapback featuring a white crown, woodland camouflage visor and top button, and black embroidery, eyelets, and snap enclosure. Next is an ASD Block curved visor strapback featuring a dark khaki crown with navy embroidery and denim visor and top button. We reached deep into the vault and brought back one of our very first designs, Ashy To Classy, in a clean white on burgundy tee. Lastly, we have two keiki Trilocks tees releasing (sizes 2T–4T, 4, 5/6, 7), featuring white print on either heather grey or black tees.
Releasing exclusively in-store and online this Tuesday, November 1 at 11am HST.Aloha kākou!We will be releasing two matching Fasi snapbacks tomorrow—one for the keiki and one for the grown folks. This unique multi-colored snapback features navy front panels, back panels, and visor, while the left panel and right panel are switched up with red and yellow, respectively. Additional details include a blue and white front Fasi logo, yellow side New Era logo, blue and white back logo, white eyelets, white snap enclosure, and red contrast stitching on the crown.
Releasing in-store, online, and at select stockists this Saturday, September 10 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!With the kau wela (summer) season now winding down, we are proud to present the final release of our Summer 2016 Aholoa Collection, dropping this Saturday.Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street...
