UPDATES — Eō RSS

Releasing exclusively in-store and online this Tuesday, August 16 at 11am HST.Photo: @ujfmaphotosAloha kākou!This Tuesday we’ll be releasing the second part of our Eō pack, which we first released back in June on King Kamehameha Day. Eō translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian, and the pack was created in honor of Kamehameha the Great. The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.In the center of the seal is a shield split...

Releasing exclusively in-store and online on King Kamehameha Day, Saturday, June 11 at 11am HST.Aloha kākou!This Saturday we celebrate King Kamehameha Day here in Hawaiʻi, and to commemorate the day fit for our king, we created a brand new snapback entitled Eō, which translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian.The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.In the center of the seal is a shield split into quadrants. The upper left and...