Releasing exclusively in-store and online this Tuesday, August 16 at 11am HST.Photo: @ujfmaphotosAloha kākou!This Tuesday we’ll be releasing the second part of our Eō pack, which we first released back in June on King Kamehameha Day. Eō translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian, and the pack was created in honor of Kamehameha the Great. The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.In the center of the seal is a shield split...
Releasing today, Nov. 1st. Please note, the online store will have this up for sale a little after 11. Please bare with us. Mahalo!Aloha kakou!One thing that separates Hawaiʻi versus the rest of the US is our way of thinking. The majority of the US tends to never reflect on the past; instead focusing solely on the future. However, we usually tend to use the past to help us in the future, by using the knowledge our ancestors passed down, as well as the mistakes they made. In ancient Hawaiʻi, our way of life sustained a healthy populace of kanaka (Hawaiians), without the advent of modern technology. They survived, lived off the land, and was, for the most part, disease...
Hilo On My ChestBy Daniel Ikaika ItoReleasing this Saturday, Sept. 10th (in-stores and online) Hilo is on the rise, homey. Paie’a Projects and Fitted are teaming up, once again, with a basketball jersey and New Era fitted cap. This Hilo pack recognizes the modern and historical influences of the capital of Hawai‘i County.It’s sons and daughters are doing it big in mainstream culture. The eastside of Moku o Keawe produces world-class fighters: Shout out to former UFC Champ and Brazilian jiu jitsu black belt BJ Penn! Hilo is not only a breeding ground for scrappers, the city is also a flower garden for femme fatales like Hawai‘i News Now’s Malika Dudley. The Hawai‘i Island town is also a hotbed for...
Available now. Please check later on during the day for online availabilityAloha kakou!This t-shirt was supposed to be apart of the Kamehameha Surf Team pack we dropped this past Friday, however due to issues we have no control over, it arrived just a bit late. An ode to the Great King Kamehameha with the well known idiom "Power To the People used in a political context to defend against oppression, an anti-establishment slogan used by the Black Panther Party. In this case, it's a call to stand up for the Original People of these islands and to continue to stand tall in the path of the World oppressors, aka the bankers, government and politicians. Burn down Babylon!
