In honor of Kamehameha Day we will be having a one day sale tomorrow, in-store and online at 11am HST. 50% off of the current prices on everything except the Eō Pack, Paiea Projects Pack and Ebbets Field Pack. Online users can use discount code: KAMEHAMEHA50. Mahalo!
Releasing exclusively in-store and online on King Kamehameha Day, Saturday, June 11 at 11am HST.Aloha kākou!This Saturday we celebrate King Kamehameha Day here in Hawaiʻi, and to commemorate the day fit for our king, we created a brand new snapback entitled Eō, which translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian.The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.In the center of the seal is a shield split into quadrants. The upper left and...
Releasing in-store and online on King Kamehameha Day, this Thursday, June 11th.Photos: Udella Auyoung (@ujfmaphotos)Aloha kākou!To celebrate King Kamehameha Day tomorrow, we will be releasing a specially made FITSTRIKE Kamehameha snapback inspired by one of the King Kamehameha Day annual traditions. Every year, the State of Hawaiʻi holds a Lei Draping Ceremony at the famous King Kamehameha Statue, which is prominently displayed in front of the Aliʻiolani Hale. During the ceremony, hundreds of yards of beautiful lei—hand-sewn by the wonderful women of ʻAhahui Kaʻahumanu—are elegantly adorned over the arms of the great king.The colors and beauty of the lei inspired tomorrow’s FITSTRIKE release, with bright plumeria pink as the base color on this snapback. The addition of lime green, dark...
