UPDATES — FITTED RSS




DECEMBER / HOLIDAY RELEASE

Available in-store and online now! Please note, some items may not be available online.Slaps Wind velcro. Feeling sovereign? Make a statement and take the flag off and flip it upside down.Aloha kakou! Itʻs almost Christmas. Man, how time flies! Feels like only a few months ago we were planning 2011's holiday release. Now we're already planning on moving into 2013. We'd like to thank all of you for your continued support over the past 7 years. Just another reason why we don't really consider you all "just a customer." Over the years, you've grown with us. You've witnessed our humble growth, and vice versa. With that said, we know the 25th is just around the corner, so we've prepared a...

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SAT RELEASE: HOLIDAY 2012 D. 2

Available in-store only, excluding the Brigante strapback and Mua orange / trilock camo snapback. Releasing Saturday, Dec. 15th.Aloha kakou!Our Holiday delivery two has shipped out to all of our wholesale accounts. Our mainland ʻohana should be able to start purchasing from any of our select authorized stockists. In this release, we're offering a new orange and trilock camouflage Mua snapback, Brigante strapback (maroon with brown leather strap), Kamehameha New Era fitted (black) with our Thief's Theme pattern printed on the underbrim, a Thief's Theme black crewneck, a maroon Aloha Means Hello & Goodbye long sleeve, black Reign or Shine tee, olive drab FITTED logo tee with trilock camo fill, a Native tanktop in white with trilock camo fill and a...

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PŌHAI NEW ERA FITTED x THE MOVEMEANT x SMALL BUSINESS SATURDAYS

Releasing today, Nov. 24th.Mahalo nui loa to everyone who came out for our Black Friday event / sale / party. We'll have a wrap up post here shortly and will announce the winner of the Skydive Hawaiʻi raffle on Monday. In the mean time, we're gearing up for today's release: Our Pōhai New Era fitted and The Movemeant tee. Pōhai, roughly translated, means a circle, or close group of friends. FITTED is considered our piko, and all of you loyal fans are considered our pōhai, a part of our extended ʻohana. The graphic of the Pōhai fitted is also an ode to Aloha Shoyu. Coinciding with this release is our Movemeant tee in red with white print. In support of...

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