Releasing Saturday, Oct. 20th.Aloha kākou!Saturday's release, is our Lēʻahi pack, the Hawaiian word for Diamond Head. In Hawaiian mythology, it is said that the goddess Pele fled to Oʻahu where she bore holes / fire pits into the Earth, including the renowned and picturesque Diamond Head. This now extinct volcano cone is estimated to be roughly 150,000 years old. The Hawaiian name (Lēʻahi) is said to be a variation of the word "Lae" and "ʻahi". "According to legend, it was Hi‘iaka who compared the lae (brow) of the ‘ahi fish to the mountain." [via Hawaiian Encyclopedia]. The pack features a red tee with a FITTED seal that features the Hawaiian flag, the legendary Diamond Head backdrop and FITTED, Honolulu, Hawaiʻi....
Available for sale in-stores and online now.Aloha kakou! New release for today. A white Native island camo print tanktop and black Native island camo t-shirt with white Native fill. We're also releasing two new New Era fitteds: a white and navy Kamehameha with red New Era hit, navy brim and Kamehameha stitching, as well as a gray Slaps Wind.
All releasing Saturday, Oct. 6th. Please note, only the Birth strapback will be released online (as well as in-stores). The rest of this delivery is in-stores only.Aloha kakou!Releasing this Saturday is our Fall delivery two from our wholesale program (for those on the mainland and on outer islands, you can check out our full list of stockists here). Delivery two consists of our Birth pack which includes a red pull over hoodie, tee and New Era strapback. The strapback features our custom rain camouflage pattern on the top and underbrim with a leather adjustable strap. The graphic on the front (also found on the tee and pull over) represents the BIRTH of the islands, with the bottom layer as the...
Releasing Saturday, Sept. 29th.Aloha kākou!New release for this Saturday, Sept. 29th: Our Līhau pack which consist of a t-shirt and new New Era FITTED snapback. Līhau in Hawaiian roughly translates to "moist and fresh, as in plants in the dew or rain." Basic botany tells us that dew is formed on flowers, leaves, grass etc. when the temperature drops below the ambient (surrounding) temperature. This creates condensation in the form of water droplets (or frost in freezing temperatures). Obviously this is an excellent method of retaining moisture in plants during high heat days or droughts. Morning dew also helps us as humans feel reinvigorated in the mornings and is considered in some cultures, including Buddhism and Hinduism as beneficial to...
