Pops off at 9PM, Thursday evening. Doors open at midnight. Click flier for larger imageSince the inception of FITTED, every Black Friday has been one of the pinnacles for us year after year. Our idea to open right next to the biggest open-air mall in America was our way of drawing a line in the sand between independent / small business and big business. Our Black Friday festivities have always embraced the theme EleʻEle (black, as in the dark), hence why we open our doors at midnight. This year, to further the thought of David vs. Goliath, we've ran with the theme "Ambush In the Night," our way of showing our fortitude to be able to survive amongst bigger retailers.This...
Available now.Aloha kākou!New release for today, available now both online and in-stores. Black tee with seafoam and salmon Cheehu in the legendary Cheers font, with tonal crown on the back (100% pre-shrunk cotton). We're also releasing a women's Glassy 50% polyester, 25% cotton & 25% rayon racerback tanktop.
Releasing Saturday, Nov. 10th.Aloha kākou!Quick update for Saturday's release: We have a new colorway in our Honoluluan shirt; printed on 100% pre-shrunk cotton gray tee with red Mua logo, and green, yellow, royal blue and white, white crown hit on the back. Releasing with this tee is an Aloha snapback with navy blue upper, red brim and white Aloha stitching.
Releasing Tuesday, Nov. 6th.Aloha kākou!Here's our latest Tuesday release, with a matching men's and women's tee dubbed Holoholo which roughly translates to "Go outside for pleasure" (surf, sail, walk, run) Both tees are printed on black; men's 100% cotton and women's 50% polyester, 25% cotton & 25% rayon racerback tanktop.
Releasing Saturday, Oct. 27th.Aloha kakou!Here's the update for Saturday's release. Four brand new black on black New Era fitteds: Kamehameha, Mua, Slaps Wind and 'H' Pride, entirely blacked out. We're also releasing a new tee called Locals Know printed on a black tee with yellow and white print and yellow FITTED crest on the front. Lastly, a brand new women's tanktop called Acute on a heather gray body with yellow, teal and orange print. Check it out and see you guys this Saturday!Mahalo
