A/W TRADEWINDS COLLECTION
Releasing in-store and online this Tuesday, December 13 at 10am HST.Photo: @jasonjkoModel: @salvacio90 Aloha kākou!This Tuesday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates...