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A/W TRADEWINDS COLLECTION

Releasing in-store and online this Tuesday, December 13 at 10am HST.Photo: @jasonjkoModel: @salvacio90 Aloha kākou!This Tuesday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates...

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KAMAHELE

Aloha ladies & gents,This Saturday, we are proud to reveal this special project we’ve been working on a for a minute, and we’ve sort of stepped foot into unchartered territories. Basically we’re taking things a step further, and went ahead and produced our first ever Fitted backpack. It’s official. Here are the details breakdown: We’ve given it a fitting name, ‘Kama Hele’ which, roughly translated means ‘traveler’ and is 100% military grade – which means 100% durability, rugged, but still with that Fitted freshness you’ve grown accustomed to. Also featuring 1000 denier Cordura (that good stuff), with 7 compartments (1 hidden compartment), heavy duty all black zippers and pull strings, black suede on the bottom of the backpack, as well...

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