Releasing Tuesday, June 9th.Aloha kākou!The true essence of "Aloha" is much more than a simple "Hello," "Goodbye," or "I love you." Aloha is a lifestyle that is portrayed in the way we walk, how we talk, interact with others and how we behave. If we dig even deeper, there is a story that tells the tale of Hāloa, son of Papa and Wākea (Earth Mother and Sky Father), whom was born prematurely and unfortunately passed away at birth. After the child was buried, a shoot grew in its place, which Wākea named Hāloa, the first taro (kalo) plant. The word Hāloa can be looked at as a respelling of the word "Aloha" and is translated as "far reaching," "long breath"...
Releasing Saturday, July 6th. In-store and online.Aloha kākou!Summer time in Hawaiʻi. The heat is turned all the way up, with tradewinds blowing here and there; here for the most part. Most locals are heading to the South Shore to hop in the water or hop on their boards if the surf is good. However, whether the weather provides nice surf or not, one tool that is considered an important piece of any surfing arsenal is surf wax which gives extra traction when rubbed on your stick. We're talking surfing here by the way, despite the seemingly implied sexual innuendos. To celebrate the Summer and this important piece of your surfing kit, we brought back our Original Aloha pocket tee, this...
Releasing today at 11 AM.Aloha kākou!Hope you all had a great, fun-filled Memorial Day weekend. Brand new release today: black 'H' Pride New Era snapback with a neon green 'H' Pride logo, blacked-out New Era logo, white crest and black snap. Also, don't forget, we're offering 20% off select items in-store and online this week. Ends Friday! Please see this post for more details and info. Mahalo to all vets, past and present for your service!
Releasing tomorrow, April 13th.Aloha kākou!We're releasing a brand new, blacked out H Pride New Era snapback with tonal H and gold underbrim with black snap. Stay tuned in the next few days for the release details of our Aloha Got Soul x FITTED project!
