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PROTECT & SERVE

Releasing Saturday, May 11th. Aloha kākou! Releasing Saturday is our Protect & Serve tee printed on all black with a tonal Kamehameha logo on the front and the Kingdom of Hawaiʻi Coat of Arms on the back. The significance of the Coat of Arms are the twins Kameʻeiamoku and Kamanawa who were considered Nīʻaupiʻo (a class of High Chiefs), the descendants of a royal brother and sister. Kamanawa stands on the left side of the Coat of Arms, holding a spear, while his brother Kameʻeiamoku is pictured on the right carrying a kahili. The two twins were among the Five Fierce Warriors of Kona, as well as Uncles of Kamehameha. You can learn a little more about the Kahu by...

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DUNKXCHANGE x FITTED

Releasing Saturday, April 27th.Aloha kākou!We're proud to announce our official collaboration with DunkXchange for this year's sneaker convention which goes down tomorrow at Blaisdell. We have two caps: a strapback and a 5-panel camper strap, both feature a suede brim and strap and feature the DXC logo on the front and crest on the back. This run of hats are extremely limited and rare. Although these hats won't be featured in the VIP pack, you will be able to purchase it exclusively at the DunkXchange event as well at FITTED. This hat is also a nod to our friends over at KICKSHI who smashed it with their Hawaii dunks.

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SPRING 2013 D. 2

Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online. Aloha kākou!This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi's hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our 'ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs...

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SPRING 2013 D. 1

Available today at 11 AM. Please note that all t-shirts will be released in-store only; all caps will be available in-store and online. Photos by Aaron YoshinoThe Pacific Standard tee, Pacific Standard 116 Gold BeanieAloha kākou!We're unveiling and releasing our Spring D. 1 pack today. For our mainland residents, you can either purchase online (caps, beanies only), phone order or purchase from any of our wholesale accounts listed here. Again, please note that all t-shirts will be released in-store only; all caps will be available in-store and online. On to the product... (descriptions are under their respective photos).Pacific Standard strapbackGray Pacific Standard beanie and Pohai teePohai teePohai white longsleeve and Pohai snapbackPohai white longsleeve back, Pohai snapbackAloha Means Hello tanktop...

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