Releasing Saturday, May 25th.Aloha kākou!Tomorrow's release is our Alva Aloha tee which compliments the tanktop which we released earlier this week (still have sizes left!). The tee, printed on white, features the Alva Aloha print in teal and pink with a gray, black and teal Kamehameha New Era snap (black snap).
Releasing Tuesday May 21st.Aloha kākou!Brand new tanktop dropping tomorrow which is an acknowledgment to skate legend and architect of Alva Skateboards, Tony Alva. As most of you know, FITTED is a strong supporter of skate culture not just in Hawaiʻi, but worldwide. The tank is printed on gray, features an Aloha print which is printed in both forward and reverse in white and neon in an Alva-esque font and a white crown hit on the back.
Releasing Saturday, May 18th.Aloha kākou!Tomorrow, along with our regular release, we're dropping our collaboration with HellaFlush whom will also be at the Slammed Society event at Ke'ehi Lagoon. on Sunday The event goes down at 12 pm. You'll be able to purchase them at our shop as well as online.Keehi Lagoon Memorial2685 N Nimitz HighwayHonolulu, HI 96819Staging Roll-in: 9AMPlease arrive on time, but not earlier than 9AM.Roads may be closed due to another event.Gates open to the public at 12PM
Releasing Saturday, May 18th.Aloha kākou!Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top ("City Lights") which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our "Aeron" tee which is a nod to Herman Miller's chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.
Releasing Tuesday, May 14th.Aloha kākou!The iʻiwi or Hawaiian honeycreeper bird of Hawaiʻi is considered to be of significant value within our rich culture and history. The feathers of the iʻiwi were championed by the aliʻi which were used to decorate ʻahuʻula and mahiole; where some of these cloaks for the elite class contained up to hundreds of thousands of the fiery red feathers of the iʻiwi. Unfortunately, due to their native forests being cleared for farming and unnecessary urban development, the iʻiwi species has declined significantly in numbers and is now listed as a threatened species, which portrays a similar parallel to the Kanaka Maoli due to the introduction of diseases from Western contact which slowly decimated the Native population....
