Releasing in-store and online this Saturday, November 21st at 11am HST.Aloha kākou!This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and...
Releasing in-store and online this Saturday, November 14th at 11am HST.Aloha kākou!“Wai” is the Hawaiian word for “water,” which we all know is essential for life. The word “waiwai” is a duplication of “wai” and it means wealth, riches, and abundance. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life.Unfortunately, the idea of being wealthy in our present society has nothing to do with having a rich supply of water or flourishing crops. It’s all about the money, along with the greed and corruption that comes hand in hand. With our Holiday 2015 Collection,...
Releasing in-store and online Tuesday, December 17th, 2013.Aloha kākou!In Holiday D1, we took it to the sky as we showcased our ʻio inspiration and our airborne creed “We Donʻt Fly Half Fast.” That unique hawk eye perspective is what we focused on for our theme and carried the message across the entire collection.For Holiday D2, we chose to flip the perspective and show you another view that we idealize. In keeping with our military theme, we switch from Air Force to Navy as we embark on the vast blue sea. As humans, it is a natural instinct to want to explore what's around us. We've discovered new lands, traveled to the moon, identified new stars in the heavens, yet the...
Aloha kākou!Just a reminder that we have special holiday hours this season. Mahalo Nui for your continued support and we at FITTED want to wish you all a happy holiday season!
Releasing in-store and online this Saturday, December 7th, 2013.Aloha Kākou!Black Friday and Cyber Monday may be over, but we are going to keep flying full speed. Living up to our creed "We Donʻt Fly Half Fast," we present part 2 of our Holiday D1 collection. The second wave of this collection consists of 9 tees, 1 raglan tee, and 1 women's v-neck tee. "Half Fast Logo" Tee – Black (100% Cotton)Our ʻio is front and center on this tee, with our name filled with island camo arching across the mighty hawk, all outlined in reflective 3M. "Fly or Fall" Raglan Tee – Red/Gray (60% Cotton, 40% Polyester)We brought back the same raglan tee from our D1 PT1 drop featuring our morale patch over...
