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Releasing exclusively in-store and online this Saturday, February 6th at 11am HST.The Kamehameha 59FIFTY with black crown and black visor will be an in-store exclusive, while the Kamehameha 59FIFTY with black crown and red visor will be an online exclusive.Photo: Dylan Maddux (@d_maddux) Model: Kaiakoili Lima (@kai.lima)Aloha kākou!This Saturday we'll be releasing a special capsule consisting of four new FITSTRIKE Kamehameha 59FIFTYs and the latest addition to our basketball jersey roster, all sharing the same color palette which is inspired by the ʻiʻiwi or Hawaiian honeycreeper.The ʻIʻiwi jersey features a 100% polyester mesh body with red/yellow/black rib-knit collar and arm holes for extra comfort. It also features a stitched crown on the back, our 10 year patch on the bottom...

Releasing Tuesday, May 14th.Aloha kākou!The iʻiwi or Hawaiian honeycreeper bird of Hawaiʻi is considered to be of significant value within our rich culture and history. The feathers of the iʻiwi were championed by the aliʻi which were used to decorate ʻahuʻula and mahiole; where some of these cloaks for the elite class contained up to hundreds of thousands of the fiery red feathers of the iʻiwi. Unfortunately, due to their native forests being cleared for farming and unnecessary urban development, the iʻiwi species has declined significantly in numbers and is now listed as a threatened species, which portrays a similar parallel to the Kanaka Maoli due to the introduction of diseases from Western contact which slowly decimated the Native population....