Releasing exclusively in-store and online this Tuesday, November 17th at 11am HST.Aloha kākou!With our 10th anniversary under our belts and our new branding firmly in place, we shift attention back to our FITSTRIKE program, featuring the brand new FITTED crest logo on all pieces moving forward.Tomorrow's release consists of a FITSTRIKE Kamehameha snapback utilizing New Era’s A-Frame build, which features 5-panel construction and a more squared-off visor. The entire crown on this Kamehameha is royal blue, which creates a bold backdrop for the white embroidery on the front, side, and back. It also features a kelly green undervisor, red top button, and a white snap enclosure.**Please note that because of the A-Frame’s unique fit, there are two sizes to choose...
Releasing in-store and online this Saturday, October 10th at 11am HST.Aloha kākou!We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola). Umi A Ola Kamehameha StrapbackThe standout feature on this Kamehameha is...
Releasing in-store and online this Saturday, September 5th.Aloha kākou!This Saturday we will be releasing a new FITSTRIKE Kamehameha snapback. It features a scarlet red crown, denim visor and denim top button. The front and back logos are stitched in white to match the white snap enclosure, while the New Era logo is stitched in red. It also features a classic green undervisor. Limited to only 50 pieces.
Releasing in-store and online this Tuesday, September 1st.Photo: Dylan Maddux (@d_maddux, www.dylanmaddux.com) Model: Kaiakoili Lima (@kai.lima)Aloha kākou!We have another clean Kamehameha snapback releasing this Tuesday under our FITSTRIKE program. It features yellow embroidery standing out on a black base, along with a kelly green undervisor and white snap enclosure. Limited to only 50 pieces.
Releasing in-store and online at FittedHawaii.com this Saturday, August 29th.Video: Luke Aguinaldo (@loksi) & Skillet (@envol_skillet)Photos: Paiʻea Projects (@paieaprojects)Music: Curtis Helm (@mistah83)Models: Ezekiel Lau (@haynsupahman), Race Skelton (@raceskelton), & Moani Hara (@moanihara) The Path to Nu‘uanuBy Daniel Ikaika itoThe Pai‘ea Projects + FITTED Nu‘uanu capsule retraces Kamehameha the Great’s footsteps as he conquered O‘ahu in the late-1700s. Kamehameha aka Pai‘ea and his invading forces landed at Wai‘alae on the south shore strapped: they showed up to “Town” with their muskets cocked, cannons loaded and ready to bang. They marched westward and engaged the chief of O‘ahu, Kalanikūpule, and his defending army at Pūowaiana, where we now call Punchbowl. The battle raged on and spilled into Pauoa and Papakolea where Pai‘ea’s army...
