Releasing exclusively in-store, online, and at Paiʻea Projects’ online shop this Saturday, February 4.Video: Adam Palumbo (@visionhorsemedia)Photos: Adam Palumbo (@visionhorsemedia) & Paul Kema (@kema808) Words by Paiʻea ProjectsThe FITTED + Paiʻea Projects “Miloliʻi ‘Ōpelu Project” pays homage to our creative director's home away from home: The last Hawaiian fishing village. According to Paul Kema, going to Milolii is like traveling back in time. From the moment you hit the 89th mile marker and slowly descend the windy road to the village you are instantly taken back to an older Hawaii. Lacking the distractions of city life, the absence of electricity and running water, life is simple there. People hold strong to the cultural values and knowledge passed down through generations. It...
Releasing exclusively in-store, online, and at Paiʻea Projects’ online shop this Saturday, June 4.Video and photos: @visionhorsemediaHealing of the Nation: ‘Āina Ho‘opulapula ma KeaukahaPai‘ea Projects, Homesteady, and FITTED honor Prince KūhiōWords by Daniel Ikaika Ito of Pai‘ea ProjectsHilo County lifeguard and Alai‘a board builder, Brandon Ahuna, and his ‘ohana are the living the dream of Prince Jonah Kūhiō Kalaniana‘ole (March 26, 1871–January 7, 1922). In the early 1900s when Hawai‘i was still a U.S. Territory, it was the vision of Robert Wilcox and Prince Kūhiō to return the kanaka maoli back to the ‘āina with a land-based government program which we now commonly refer to as Hawaiian Homelands.In the early 1900s, the Hawaiian population was in a massive decline due...
Releasing in-store and online at FittedHawaii.com this Saturday, August 29th.Video: Luke Aguinaldo (@loksi) & Skillet (@envol_skillet)Photos: Paiʻea Projects (@paieaprojects)Music: Curtis Helm (@mistah83)Models: Ezekiel Lau (@haynsupahman), Race Skelton (@raceskelton), & Moani Hara (@moanihara) The Path to Nu‘uanuBy Daniel Ikaika itoThe Pai‘ea Projects + FITTED Nu‘uanu capsule retraces Kamehameha the Great’s footsteps as he conquered O‘ahu in the late-1700s. Kamehameha aka Pai‘ea and his invading forces landed at Wai‘alae on the south shore strapped: they showed up to “Town” with their muskets cocked, cannons loaded and ready to bang. They marched westward and engaged the chief of O‘ahu, Kalanikūpule, and his defending army at Pūowaiana, where we now call Punchbowl. The battle raged on and spilled into Pauoa and Papakolea where Pai‘ea’s army...
Releasing today at 11 AM. Tees and hats available in-store, we'll only have the snapbacks available online.Aloha kākou!New release today: This one is strictly for the keiki! There are four different tees in this drop: Aloha Served Daily in gray, (sizes 2T - Youth Large), Home Grown Keiki in yellow (2T - 4T), Dreamer in red (2T - 4T) and Duck Tales in blue (2T - 4T); along with a navy blue Kamehameha snapback for youth and a red Aloha snapback also for youth. Big shout out to the keiki who participated in this shoot: Banks Boogie, Hailey, Zyah, Nyjah and Koda! FITTED is for the KEIKI!
Releasing Saturday, Sept. 8thThe Bitter Water of BattleThe Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.“I mua e nā pōkiʻi a inu i ka wai ʻawaʻawa (Forward, my younger brothers, until you drink of...
