Releasing in-store, online, and at select stockists this Saturday, February 28th.Aloha kākou!This Saturday we’re bringing you the third course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry... Cheehuu SnapbackA full waxed linen snapback, featuring teal on the crown and visor which is contrasted by the red undervisor, top button, and eyelets. The white embroidery and back snap enclosure complete the look. Hungy Time Kamehameha StrapbackA Kamehameha snapback featuring burlap covering the entire hat in cream along with tonal embroidery, resulting in a super clean and simple look. It...
Releasing in-store and online this Saturday, January 10th.Aloha kākou!This Saturday, we will be releasing a FITSTRIKE Kamehameha snapback alongside a new tee design, dubbed “Kapu.” The snapback features woodland camouflage cloaked over the front two panels and entire visor. The side and back panels are comprised of white mesh, while the embroidery, top button, and back snap enclosure are done in black. The Kapu design features tagged up helmet and crossbones artwork on the back, along with “KAPU KULAIWI” (meaning "sacred/forbidden native land") written underneath, all enclosed in a circle. The black Kapu tee features the design on both sides, small on the front and large on the back.
Releasing online only this Tuesday, December 30th.Aloha kākou!We've set aside a limited amount of the two FITSTRIKE Kamehameha snapbacks that were released silently in-store last Friday to be sold in our online store tomorrow. If you missed out on the in-store release, here's one more chance to pick up both hats. The first Kamehameha snapback features a black crown with red front embroidery, back embroidery, top button, and undervisor. It also features a black snap enclosure and a pop of bright gold on the side New Era logo. The second Kamehameha snapback features a black base with white contrast stitching throughout, along with a white snap enclosure around the back.We also have some stock of the Who The Crown Fits...
Releasing in-store and online this Monday, December 22nd.Aloha kākou!We have a special Monday release for you all, by way of a Kamehameha snapback and an East Side tank top. The snapback features a black crown and visor, with mesh paneling around the sides and back. The front embroidery is white, while the side New Era logo is tonal black and the back crest is turquoise/black. A white snap enclosure finishes the look. The turquoise East Side tank top features a small, white “The East Side” print on the front left chest along with a large print of the same design on the back, also in white.
Releasing in-store and online, and at select stockists this Friday, December 19th, 2014.Aloha kākou!We will be releasing another Kamehameha on Friday, dubbed the Poʻo Kōnane (poʻo means head and kōnane is an ancient game that resembled checkers). The colors on the hat come from the items used to play kōnane, which were typically white koʻa (coral) and black pohaku (stone), while the hat itself also pulls inspiration from the concept of the whole name—always thinking ahead, planning your next move, against opponents for fun and in war. The crown of the hat features a distressed black linen material, with khaki suede on the visor, back strap, and top button. It also features red embroidery throughout.
