Releasing exclusively in-store and online this Tuesday, January 24 at 11am HST.Aloha kākou!A new FITSTRIKE Kamehameha 59FIFTY will be releasing on Tuesday, featuring a woodland camouflage crown and visor, contrasted nicely by light teal on all embroideries, as well as the undervisor, top button, and eyelets.
Releasing exclusively in-store and online this Tuesday, November 29 at 11am HST.Aloha kākou!We now return you to our regularly scheduled FITSTRIKE program with a special release on Tuesday. This FITSTRIKE Kamehameha snapback features Real Tree Xtra Camouflage pattern for the very first time, covering the entire crown and visor. The front logo is stitched in white, while the red side New Era logo, back crest, and snap enclosure provide a nice contrast.
Releasing exclusively in-store and online this Saturday, November 12 at 11am HST.Photo: @jasonjkoModel: @salvacio90 Aloha kākou!This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which...
Releasing exclusively in-store and online this Tuesday, October 18 at 11am HST.Aloha kākou!We have a new FITSTRIKE Kamehameha snapback and Who The Crown Fits tee releasing on Tuesday. The Kamehameha snapback features a royal blue crown with a white visor, top button, and snap enclosure. The embroideries on the front, side, and back are all stitched in light grey. The matching Who The Crown Fits tee features our classic logo (front) and crown (back) printed in white on a light grey tee.
Releasing exclusively in-store and online this Saturday, October 1 at 11am HST.Aloha kākou!For this special Saturday release, we’d like to take you back to our Spring 2016 Hui Collection where the FITTED staff and some of our wholesale accounts designed hats and shared a story or two about themselves or their brand. The final piece to the “Hui” is you, the customer, because without you none of this would be possible.We’d like to give a big mahalo to Shawn, Lisa, and Scarlett Salazar who camped out and purchased every Hui hat from the collection. To our knowledge, they were the only people who accomplished this amazing feat (especially with Scarlett being a newborn)! We truly appreciate the sacrifices and dedication...
