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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KTWA LONG-SLEEVE TEE

Releasing exclusively in-store and online this Tuesday, December 22nd at 10am HST.Aloha kākou!This Tuesday we will be releasing a Kamehameha A-Frame snapback and matching Kill Them With Aloha long-sleeve tee. The snapback features black and white color blocking which is a must in any person’s wardrobe, along with a classic baseball green undervisor and contrasting red snap enclosure, providing a nice subtle holiday vibe. The KTWA long-sleeve tee features our military-inspired design printed in white and grey on a bold red tee.

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FALL 2014 DELIVERY "WE FORWARD IN THIS GENERATION" (FIRST RELEASE)

Releasing in-store, online, and at select stockists this Saturday, November 1st, 2014.Aloha kākou!"We forward in this generation.” These powerful words spoken by Bob Marley (Redemption Song), are the foundation for our Fall Delivery One collection. Although it can be interpreted in a number of ways, through our collection we perceive the meaning as "adaptation through change,” and liken it to Hawaiʻi’s ability to assimilate and adapt to a variety of changes throughout its existence, and how we as a people keep moving forward. From the first settlers landing in Hawaiʻi, to Kamehameha’s unity of the islands, to the wave of western influence in Hawaiʻi, and to the present with Hawaiʻi’s ongoing environmental changes—we’ve pulled some of these moments in Hawaiʻi’s...

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SPRING 2014 D2 “LEGACY” (SECOND RELEASE)

Releasing in-store and online this Saturday, April 5th, 2014.Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “Home Grown” Bucket HatOriginally released in 2009 with a white base, we are bringing the "Home Grown" pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977. “Home Grown” Tee – BananaLike the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a...

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KILL THEM WITH ALOHA x PRIDE H

Releasing Saturday, January 9th, 2010The streets have been talking, and within these "street conversations," we've heard that many of you have been asking for new colorways in our Pride hats. And seeing as one of our main objectives is to make each and everyone of you happy & content, we answered. This Saturday, we're releasing a new colorway in our Kill Them With Aloha t-shirt. Navy blue tee with dark purple lettering; left bottom side of the shirt features taro leaves. Right sleeve reads 116th Battalion Hawaii, while the left sleeve features to kahilis. The Pride 'H' features gray melton wool upper, with a blue 'H', purple brim and gray suede underbill. Extra crispy product package right here!Shout out to...

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