Saturday, August 11th.Aloha kakou!Quick update for Saturday's release: New colorway in our Portlock tanktop: white with navy blue print and red crest on the front and crown on the back. Black authentic FITTED tag on the bottom left. To coincide with this release, we have two snapbacks: a purple Kamehameha snapback with white Kamehameha stitching, snap and New Era logo and tonal crest. Our new 'H' Pride is light navy blue with white 'H', New Era, crest and snap.
Available now (online)Aloha kakou!Quick update for Wed: Just got in two new colorways in the Mua (Forrest Green with gray) & 'H' Pride (Black with Olive Green & white).
Releasing Saturday, Oct. 22ndAloha kakou!This Saturday's release is a tribute to Yokes (Yokohama Bay on the West side). Yokohama Bay (Keawaʻula Beach) was named for the Japanese fisherman who frequented the area in the early 1900s. Yokohama Bay is the Japanese port city that most immigrants to Hawaiʻi sailed from. The colorway references the wide open sands and brilliant blue waters that the West side of Oʻahu is so famous for. Yokohama is home to perhaps the only other break on Oʻahu that can hold a torch to Pipeline, and is considered by many to be even more dangerous. The product: an tan (for the sands) and teal (for the pristine waters) 'H' Pride with a teal underbrim. Also lined...
Releasing Saturday, Oct. 1stAloha kakou,This Saturday's release is a nod to Hawai'i during the 50's, more specifically Waikiki in the 50's. We named the t-shirt Leilani (we know it's pretty cliché, but that's the whole point). Think of it as the Hawai'i hipster; super vintage. Coinciding with this release is an 'H' Pride snapback in our colors, black and yellow. Those of y'all attending the Wiz Khalifa concert this month should rock it! We wanna see a crowd of black and yellow snapbacks there.
