Releasing exclusively in-store and online on Kamehameha Day, June 11 at 11am HST.Aloha kākou! Kamehameha Day Moʻolelo by Ola NakaʻahikiOn December 22nd, 1871 Lota Kapuāiwa Kalanimakua Aliʻiōlani Kalanikupuapaʻkalaninui (Kamehameha V) proclaimed June 11th “Kamehameha Day” to honor his grandfather. We now celebrate this day with lei draping ceremonies, floral parades, hula performances and paʻu riders to demonstrate past cultural activities to revere our Chief. The draping ceremony started in 1901 and it culminates annually with long strands of lei adorned around the neck and outreached arms of King Kamehameha I statues.There are a total of six statues, with the original Thomas R. Gould cast standing proud on the island of Hawaiʻi in Kapaʻau, North Kohala. This statue was originally bound for...
Releasing in-store and online this Wednesday, June 11th.Aloha kākou!To celebrate the Kamehameha Day holiday tomorrow, we’re releasing five limited FITSTRIKE hats at once, all at a special price point for one day only: $34.99. To start off the pack is of course the Kamehameha snapback, featuring a full dark navy base with white embroidery and snap enclosure. Simple and clean—a must-have staple in your collection. Next up is a Slaps Wind snapback featuring a stone base with black uppervisor and woodland camo undervisor. It features gold/white/black Hawaiian flag embroidery with black eyelets and top button. The side New Era logo and back crest are embroidered in gold, while the snap enclosure is finished in white. A clean H Pride snapback...
June 11th, in-store and online.With Kamehameha Day going down tomorrow, we're offering 20% off EVERYTHING excluding the new release. Online please use discount code: KAMEHAMEHA
Releasing Saturday, June 8th.Aloha kākou!Tomorrow is the annual celebration of Kamehameha Day; a day of observance in honor of Kamehameha the Great; unequivocally the greatest King of Hawaiʻi nei. Although information about when he was born is very scarce due to the fact that he was birthed surreptitiously, we do have accounts through written and oral history passed down over centuries. We do know, according to stories and first hand accounts that he was born at Kokoiki in Kohala on the Big Island. Alapaʻinui, whom was "the aliʻi nui of the island of Hawaiʻi" at the time was in a way, threatened by the birth of Kamehameha after being warned by a kahuna that Kamehameha would eventually grow up a...
Releasing Monday, June 11th: Kamehameha DayPhotos by: Pai'ea ProjectsAloha kakou!Mahalo to all who came down and grabbed a Thief's Theme pack! Monday marks Kamehameha Day, and we have something special lined up for the exalted King Kamehameha: Revisiting our The Pacific Standard tee in an olive drab colorway (the triangle represents the entire Pacific coast, / triangle, with the crown represents Hawaii on the map), along with a red / black Kamehameha snapback. Big up our boy @zekelau!