Releasing in-store and online this Saturday, April 12th, 2014.Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. Kamehameha 59FIFTYOur first Murakami colorway was released in 2006 as an H Pride 59FIFTY, part of the very first group of FITTED New Era hats. To honor that momentous occasion, we are bringing back that exact Murakami colorway remixed with the Kamehameha logo on the front, a nod to the other design that released at the same time in 2006. Featuring a green base with orange hits on the undervisor and top button, as well as orange embroidery all around. The Kamehameha logo on the front is outlined in white just like...
Releasing in-store and online this Saturday, April 5th, 2014.Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “Home Grown” Bucket HatOriginally released in 2009 with a white base, we are bringing the "Home Grown" pattern back on a private label bucket hat, this time on a black base. The pattern is an homage to the cult classic “Home Grown” compilation album from 1977. “Home Grown” Tee – BananaLike the bucket hat above, the type treatment on this tee is a nod to the “Home Grown” album from 1977, and features the floral pattern fill from our 2009 release on a banana colored shirt. The saying “Home Grown” is also a...
Releasing in-store and online this Saturday, March 29th, 2014.Aloha kākou!Since we first opened our doors back in 2004, we have strived to not only release great looking product, but to also create meaningful designs that center around authentic Hawaiian culture, whether it be past or present. In each piece we offer, we try to teach and share the story behind it through the traditional style of Hawaiian moʻolelo (story-telling). In doing so, we hope to create or strengthen the connection to Hawaiʻi, and the pride in embracing that connection.As we near a decade in this business, we chose to look back to the beginning and everything that has brought us to where we are now: countless designs that have stood...
Releasing tomorrow, Tuesday, December 29th.\We hope everyone had a splendid Christmas, drank lots of Ka Lei eggnog with some MD 20/20 mixed in and got all their presents they've been waiting for. Myself personally, well, I guess Santa is truly feeling the recession along with everyone else, sans the charcoal industry. All I got was a big bag of Kingsford charcoal. Beats receiving just a few lumps like last year. Even though 2010 is literally right around the corner, it doesn't mean we're slowing down at all. No cease-fires, no armistice / peace-treatys signed with time. We still have a couple more releases as we prepare to move into the new year and leave the past at history's doorstep.Tomorrow's release...
