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"I got my home, in the promise land, i feel at home can you overstand." - Bob Marley - Rainbow Country(Product shots coming soon)

Releasing Saturday, August 24th. In-store, online and at these fine retailersAloha kākou!The last of our Summer 13 (Rainbow Country) delivery two is finally here! Rainbow Country is the theme for our entire Summer 13 line and encapsulates Hawaiian lifestyle, from the Mountain to the Ocean; from Sunrise to Sunset. The Endless Summers of Hawaiʻi, where the tents are always pitched, the coolers always stocked with beverages, board shorts and tanktops worn as everyday attire and roots reggae blaring from our speakers. Hawaiʻi Lifestyle. For delivery 2, we have ten caps to offer (Aloha Served Daily - Men's & Keiki, Rainbow Country, two Kamehamehas, Honolulu Rose, Chee Hu, Aloha digi-camo snapback and 5-panel and 'H' Pride). A perfect way to end...

Releasing Saturday, July 20th. Please note: only a select handful of Summer '13 D. 1 hats will be available for purchase online.Aloha kākou!For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it's best. Narrated through a series of graphics that tells the story of a Summer's Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley's Soul Rebel CD and play "Rainbow Country" obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there's one thing Hawaiʻi knows how to do, it's how to take advantage of the season...

Aloha kākou!This week’s Moʻolelo / #tbt is our Mahalo snapback which was never commercially released in-store or online. This specific hat was mailed out around Christmas a few years ago as a gift to our most loyal customers, family and friends who were with us since near day one, and stuck with us through thick-and-thin, stood in some of our most insane lines and continuously spent large amounts of money both in our shop and on our online store. This hat was our way of saying Mahalo for the many years of support and tied in all the main colors we used on our very first hat releases.