Available now.Aloha kākou!New release for today, available now both online and in-stores. Black tee with seafoam and salmon Cheehu in the legendary Cheers font, with tonal crown on the back (100% pre-shrunk cotton). We're also releasing a women's Glassy 50% polyester, 25% cotton & 25% rayon racerback tanktop.
Releasing Saturday, Nov. 10th.Aloha kākou!Quick update for Saturday's release: We have a new colorway in our Honoluluan shirt; printed on 100% pre-shrunk cotton gray tee with red Mua logo, and green, yellow, royal blue and white, white crown hit on the back. Releasing with this tee is an Aloha snapback with navy blue upper, red brim and white Aloha stitching.
Releasing Tuesday, Nov. 6th.Aloha kākou!Here's our latest Tuesday release, with a matching men's and women's tee dubbed Holoholo which roughly translates to "Go outside for pleasure" (surf, sail, walk, run) Both tees are printed on black; men's 100% cotton and women's 50% polyester, 25% cotton & 25% rayon racerback tanktop.
Releasing today, Nov. 1st. Please note, the online store will have this up for sale a little after 11. Please bare with us. Mahalo!Aloha kakou!One thing that separates Hawaiʻi versus the rest of the US is our way of thinking. The majority of the US tends to never reflect on the past; instead focusing solely on the future. However, we usually tend to use the past to help us in the future, by using the knowledge our ancestors passed down, as well as the mistakes they made. In ancient Hawaiʻi, our way of life sustained a healthy populace of kanaka (Hawaiians), without the advent of modern technology. They survived, lived off the land, and was, for the most part, disease...
Releasing Saturday, Oct. 27th.Aloha kakou!Here's the update for Saturday's release. Four brand new black on black New Era fitteds: Kamehameha, Mua, Slaps Wind and 'H' Pride, entirely blacked out. We're also releasing a new tee called Locals Know printed on a black tee with yellow and white print and yellow FITTED crest on the front. Lastly, a brand new women's tanktop called Acute on a heather gray body with yellow, teal and orange print. Check it out and see you guys this Saturday!Mahalo