Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened...
Releasing in-store and online this Saturday, November 23, 2013.Aloha kākou!Hawaiians were always taught to look at things from all perspectives. While the ‘io (hawk) is in flight, it maintains a watchful eye over all that occurs. A hunter with impeccable vision and prestige, he shall forever be an aliʻi of the sky. This is precisely why the ‘io adorns the morale patch of our military inspired airborne collection. Our squadron creed "We Don't Fly Half Fast" embodies our commitment to excellence in all that we do with zero hesitation. We don't fly half fast, we fly FULL SPEED.The 1st wave of our D1 collection consists of 7 t-shirts for men, and 1 for the ladies. All garments feature our special...
Releasing Tuesday, October 29th.Aloha kākou!This Tuesday we will be releasing a new MUA snapback featuring a navy blue crown, charcoal grey visor, and a red to white gradient logo. Mahalo to everyone that came out to the shop on Saturday! We hope to see you guys tomorrow!
Releasing Saturday, Sept. 14, in-store and online.Aloha kākou!This Saturday we bring to you another water resistant rip-stop nylon, but in a 5-panel in our sold out floral Aloha Lihau print from the summer D1 snapback. This 5-panel features a white strap and red clip, with our Pacific Standard tag, and a detailed embroidered hula girl on the front.
Available in-store and online Sept. 7th.Aloha kākou!We got a fresh drop for you guys this Saturday; a back-to-school pack. Brand new Aloha tanktop in mint with tonal "Aloha" with black stroke (New Era crown hit on the back). Coinciding with the tank is an all red rip-stop nylon Kamehameha with tonal red stitching and red snap.
