Available in-store only, excluding the Pacifica strapback and Cheehuu New Era fitted. Releasing Saturday, Dec. 1st.Aloha kakou!Our Holiday delivery one has shipped out to all of our wholesale accounts. Our mainland ʻohana should be able to start purchasing from any of our select authorized stockists. In this release, we're offering a new Islanders raglan tee, a khaki Cheehuu New Era fitted, Aeron tee, Aloha New Era snapback, Ashy to Classy tee (navy blue), ASD logo longsleeve, Locally owned tee (red), Hukilau (black) crewneck, Pacifica (gray) pullover and Pacifica strapback.Islanders raglan x Cheehuu khaki New EraAeron tee x Aloha snapbackAshy to Classy tee x Aloha snapbackASD Logo longsleeve x Aloha snapbackLocally Owned tee x Aloha snapbackLocally Owned tee x Aloha snapbackHukilau...
Releasing Tuesday, Nov. 27th. In-Stores onlyAloha kākou!Before we introduce you to tomorrow's release, we just wanted to remind you that Cyber Mondays will still be running until tomorrow at 9 AM HST. Now on to Tuesday's release (in-stores only). We have a new re-up of the Sons of Aloha tees plus a new black Slaps Wind snapback with black, olive green, white and gold stitching; white snap.
Releasing today, Nov. 24th.Mahalo nui loa to everyone who came out for our Black Friday event / sale / party. We'll have a wrap up post here shortly and will announce the winner of the Skydive Hawaiʻi raffle on Monday. In the mean time, we're gearing up for today's release: Our Pōhai New Era fitted and The Movemeant tee. Pōhai, roughly translated, means a circle, or close group of friends. FITTED is considered our piko, and all of you loyal fans are considered our pōhai, a part of our extended ʻohana. The graphic of the Pōhai fitted is also an ode to Aloha Shoyu. Coinciding with this release is our Movemeant tee in red with white print. In support of...
Pops off at 9PM, Thursday evening. Doors open at midnight. Click flier for larger imageSince the inception of FITTED, every Black Friday has been one of the pinnacles for us year after year. Our idea to open right next to the biggest open-air mall in America was our way of drawing a line in the sand between independent / small business and big business. Our Black Friday festivities have always embraced the theme EleʻEle (black, as in the dark), hence why we open our doors at midnight. This year, to further the thought of David vs. Goliath, we've ran with the theme "Ambush In the Night," our way of showing our fortitude to be able to survive amongst bigger retailers.This...
Releasing Saturday, Nov. 17th.Aloha kākou!New release for this Saturday. First off, a brand new Merkava 5 panel strapback with an all over print of Birds of Paradise, smooth leather brim and strap with brass buckle in green cotton canvas. Also features brass eyelets and Aloha Served Daily label on the left; green New Era and crown stitching and white crown stitching. Also releasing an all black Hulu (feather) tee with white crest on the front and trilocks with feathers protruding from the sides, also printed in white.
