UPDATES — Mens RSS



NOW AVAILABLE: STEPPING RAZOR x KAMEHAMEHA (GRAY / WHITE NEW ERA)

Available today (Oct. 11th)Aloha kakou!Available now is a customer favorite that we ran a few years back: Stepping Razor, this time in white with an abstract pattern of our crowns, pineapple tops and shark's teeth, with the FITTED crest in the middle. The front features a trilock pattern in black, gray and red. Also on deck is gray Kamehameha New Era with a white logo.

Continue reading




TROPICAL STORM x KAMEHAMEHA (PATRIOTS) NEW ERA

Releasing tomorrow, Sept. 20thAloha kakou!Tomorrow's release is a nod to a fad that went down in the 80s during the peak of the muscle car culture, when brothas used to airbrush the side of their cars to give it a personal touch, in wild colors, including flames and other random objects like waves, sharks and tikis. For example, you'd see a big block Toyota Corollas (Shoyu burners) with the name Tropical Storm on both doors with a crazy paint scheme that references the car's name; palm trees, the sea, dope local girls, etc. The colors also tie back to the 80s, when bright neon was in effect. Printed on a black tee with Tropical Storm in pink and teal; pink...

Continue reading



KAMEHAMEHA (TEAL & ORANGE) NEW ERA

Releasing tomorrow, Sept. 17thAloha! Quick update for tomorrow's release: we'll also be releasing this new Kamehameha New Era colorway that just arrived at our doorsteps. Teal and orange with a white Kamehameha hit. Good to go! Tell a friend to tell a friend.

Continue reading



HUA LOGO FITTED TEE

Releasing tomorrow, Sept. 13thAloha kakou!Mahalo to everyone who came through on Saturday to support our Paiʻea x FITTED project. Thanks to you all, it was a great success. Tomorrow weʻre keeping it light with a brand new logo t-shirt called Hua which means print type in Hawaiian. Printed on all black with various different type faces, with a tonal black crown hit on the back.

Continue reading