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Releasing tomorrow, June 15thAloha kakou!Tomorrow's release revolves around the incredible colors assimilated within our immediate environment and found in Hawai'i's natural backdrop. From the glassy water that surrounds the cluster of the Hawaiian islands, the different hues of water, the crispy, golden Sun and lush green foliage, jungles, and forests. These colors are reflected in these two shirts releasing tomorrow: first up is our Glassy tee which represents the perfect day at the beach: perfect sets, beautiful blue sky with not a cloud in sight. The next tee is our Standing 8, which represents all eight islands that make up the immediate Hawaiian archipelago, as well as the colors that represent each island. Super limited amounts, so please head down...

Releasing tomorrow, May 16th. The next colorway of Nixon's Rubber Player will be releasing in stores tomorrow, this time in green. This is their 3rd colorway in their 4x4 program. Limited quantities, so please act accordingly.

Releasing tomorrow, May 9th. Aloha is one of those defining, contagious words we practice, preach & sermonize; whereas Hawai'i is the groundation for "Aloha" which we represent and embody on a daily basis. Our island conjures up a sense of dignity, honor, gratification and pride in oneself. It's the genesis of what makes our State so riveting. Whether you're a local living abroad in Vegas or in a N.Y. state of mind, it ain't hard to tell that we here at FITTED try to epitomize the Aloha spirit with our own informal twist. Our common goal would be to have everyone become an advocate of Aloha ʻāina somehow, spreading an infectious dosage of one love, whether you're tilting a cold...

Aloha.Releasing Saturday (May 2nd). For the past 4 years now, we’ve been using cultural & societal references from both past and present in which we use to instill and implement into the majority of our merchandise / product. We’re all proud of our who we are, where we come from and what we represent; Hawaii being the main focal point. We sometimes normally delve deep into the history books to find the right components to use as our foundation for these goods, as with this pack. For those who don't know, Kihei is not just a city in Maui, but also a shawl or cape which mainly royalty (ie. Ali'is) had the privilege to wear over their shoulders, either made...