Available for sale nowAloha kakou!New release in and readily available now, both in-stores and online. This t-shirt is influenced by "Coppe [kab]- From Old English. Originating from the Dutch invaders who populated the northeast midland region of England. The term cobweb, which is used to refer specifically to abandoned spider webs, comes from the root word, coppe. This tee references the forgotten remnants of those who have influenced the Hawaiian community and have since passed. Invisible to most, their cobwebs are an obvious reminder to those willing to see, with unclouded eyes, the connection between our past and our potential." The shirt spells out FITTED in teal and white appearing in a cobweb style. We're also offering a new teal,...
Releasing Saturday, Oct. 22ndAloha kakou!This Saturday's release is a tribute to Yokes (Yokohama Bay on the West side). Yokohama Bay (Keawaʻula Beach) was named for the Japanese fisherman who frequented the area in the early 1900s. Yokohama Bay is the Japanese port city that most immigrants to Hawaiʻi sailed from. The colorway references the wide open sands and brilliant blue waters that the West side of Oʻahu is so famous for. Yokohama is home to perhaps the only other break on Oʻahu that can hold a torch to Pipeline, and is considered by many to be even more dangerous. The product: an tan (for the sands) and teal (for the pristine waters) 'H' Pride with a teal underbrim. Also lined...
Releasing tomorrow, Oct. 18thAloha kakou!New release for tomorrow. Simple and straight forward, you know what it is. Black FITTED logo tee with a white fill and neon green splatter pattern printed on the inside with a Negro League Hillside Giants New Era.
Releasing Saturday, Oct. 15thAloha kakou!New, dope release for this Saturday. This time we've pulled inspiration from the Israeli Defense Forces; from their legendary Merkava IV tank to be exact. Introduced in 1982 during the Lebanon conflict, it is armed with a "IMI 120 mm smoothbore gun and two 7.62 machine guns for anti-infantry defense." If you follow military history and technology closely, you know that the Israelis have some of the most forward-thinking, sophisticated weaponry and technology (next to the US, of course). The colors are the main inspiration, a dark olive-green shade. For our logo tee, we took these rugged colors and used Birds of Paradise in the logo's design. For our Mua, we used a rip-stop nylon in...
