Releasing exclusively in-store and online this Tuesday, February 23rd at 11am HST. Aloha kākou! For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that...
Releasing exclusively in-store and online this Tuesday, January 26th at 11am HST.Aloha kākou!We have a new 59FIFTY releasing on Tuesday under our FITSTRIKE program. This Mua features regal color-blocking on the front logo, using yellow, red, and brown as a nod to mahiʻole (feather helmets) worn by ancient Hawaiian aliʻi. Yellow is used on the side New Era logo and the undervisor, while red shows up on the back crest. The visor, eyelets, and top button are brown, creating a nice contrast against the heather grey crown.
Releasing exclusively in-store and online this Tuesday, January 19th at 11am HST.Aloha kākou!This Tuesday’s FITSTRIKE release consists of a Mua A-Frame snapback featuring very nostalgic color-blocking—perfectly reminiscent of the Les Murakami era of UH baseball. The front Mua logo is stitched in red, green, yellow, blue, and white, while the side New Era logo and back crest are stitched in orange. It also features an orange top button and undervisor, along with a white snap enclosure to complete the throwback look.
Releasing in-store and online this Saturday, January 16th at 11am HST.Aloha kākou!This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and...
Releasing exclusively in-store and online this Tuesday, January 5th at 11am HST.Aloha kākou!This Tuesday we will be releasing a new Mua snapback under our FITSTRIKE program. The snapback features soft, rich suede on the crown and visor, in cardinal red and black, respectively. The Mua logo features fiery shades of red, orange, and yellow which then flow over to the yellow crest logo on the back as well as the orange side New Era logo, snap enclosure, and undervisor. Also releasing is a light blue Escape to Paradise tee, featuring the multi-colored print on the front and a white crown on the upper back.
