Releasing exclusively in-store and online this Saturday, December 19th at 10am HST.Photos: @jarettblakeModel: @chrisrockemwellAloha kākou!We are releasing another FITSTRIKE set this Saturday by way of an A-Frame snapback, a long-sleeve tee, and a short-sleeve tee. The Mua A-Frame snapback features a black base with blue undervisor and blue contrast stitching on the top of the visor. The front logo is stitched in white and shades of grey and silver, while the eyelets are stitched in grey. It also features blue embroideries on the side and back which match the top button, along with a white snap enclosure. The Escape to Paradise long-sleeve tee features our popular trilock photo and type design on a heather grey base, with a white crown...
Releasing exclusively in-store and online this Tuesday, December 8th at 10am HST.Aloha kākou!We have a big FITSTRIKE line-up releasing tomorrow. The Kamehameha snapback features a unique colorblocking on the crown, split right down the middle with woodland camo on the wearer’s left side and black on the right side, top button, and visor. It also features black embroidery and a white snap enclosure. The H Pride snapback features a wheat crown with shades of olive on the visor, top button, eyelets and embroideries. Wheat contrast stitching is seen on the visor while a white snap enclosure finishes the look. The Mua snapback features a black crown with a green visor and top button, along with a white snap enclosure and...
Releasing in-store and online this Saturday, November 21st at 11am HST.Aloha kākou!This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and...
Releasing in-store and online this Saturday, September 19th.Aloha kākou!We have a new Mua snapback releasing this Saturday under our FITSTRIKE program. It features a woodland camo crown along with black visor, eyelets, and top button. The front Mua logo features a white-to-aqua gradient, while the aqua color carries through the New Era logo and back crest. A white snap enclosure is seen around the back. Limited to only 50 pieces.
Releasing in-store and online this Tuesday, June 30th.Aloha kākou!Tuesday's release consists of a FITSTRIKE Mua snapback featuring a forest green crown, white snap enclosure, and black visor and top button. A balanced mix of colors are stitched throughout to give the Mua some well-deserved character, with light green eyelets, volt green New Era logo, red back crest, and a warm white-to-red gradient on the front Mua logo. Only 50 pieces were produced.
