UPDATES — Mua RSS



FITSTRIKE RELEASE: MUA SNAPBACK

Releasing in-store and online this Tuesday, March 31st.Aloha kākou!This Tuesday we are releasing a new FITSTRIKE Mua snapback, featuring a gray Melton wool crown along with a heather oatmeal visor and top button. The front Mua logo is stitched in white and various shades of champagne, which trickles into the side New Era logo and back crest as well. A white snap enclosure completes the look. Only 50 pieces were produced.

Continue reading



HAWAIIAN DIET COLLECTION (FOURTH COURSE)

Releasing in-store, online, and at select stockists this Saturday, March 7th.Aloha kākou!This Saturday we’re bringing you the fourth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry... Hungy Time Kamehameha SnapbackA waxed linen snapback featuring a red crown along with a cream visor and top button. The front embroidery and back snap enclosure are both white, while the eyelets, side embroidery, back embroidery, and visor stitching are all a complementary slate blue color. The inner satin lining features our Hungy Time pattern. Hungy Time Mua StrapbackThis clean Mua...

Continue reading



HAWAIIAN DIET COLLECTION (SECOND COURSE)

Releasing in-store, online, and at select stockists this Saturday, February 21st.Aloha kākou!This Saturday we’re bringing you the second course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry... Mua SnapbackFeaturing a gray waxed linen base with a teal visor and top button, also in waxed linen. The Mua logo features white and shades of deep navy, while the side and back embroideries are all deep navy. A white snap enclosure completes the look. General Store Tee – White / Keiki Tee – Heather GrayA new design that reminds us...

Continue reading



FITSTRIKE RELEASE: MUA SNAPBACK & FASI TEE

Releasing in-store and online this Tuesday, February 10th.Aloha kākou!This Tuesday we will be releasing a new FITSTRIKE Mua snapback and Fasi tee. The Mua snapback features a duck moss crown and a jalapeño visor. The front embroidery features a gradient from natural to black, while the eyelets and snap enclosure are done in black. It also features a natural back crest and a dark slate side New Era logo, which also tie back to the front Mua. The Fasi tee features a yellow and white print on a black tee, with a small hit on the front left chest and a large hit on the back.

Continue reading



WAXED LINEN MUA 59FIFTY

Releasing in-store and online this Saturday, January 17th.Along with the bold pink colors releasing tomorrow, we have one more hat releasing in a clean and simple colorway, made to stand on its own. Utilizing a smooth waxed linen, this Mua features a cool gray crown with black visor, eyelets, and top button. It also features black embroidery around the sides and back, as well as black contrast stitching on the crown panels. The front Mua logo brings it all together with a mix of monochromatic colors.

Continue reading