Releasing this Saturday, October 18th. See below for release information.Aloha kākou!This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items...
Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.Aloha kākou!We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.KĀLĀ PEPAA collage...
Releasing this Tuesday, August 5th (Mua releasing in-store and online, Kamehameha releasing in-store only). Aloha kākou! Tomorrow’s FITSTRIKE release will consist of a Mua snapback and a Kamehameha 59FIFTY. The bright Mua features a beetroot crown with dark gray undervisor and black uppervisor, top button, eyelets, and side New Era logo. The front Mua logo consists of white, calypso green, inlet green, sea glass, and bridal turquoise in a smooth gradient. It also features a sea glass back crest and white snap enclosure. The Kamehameha features a rifle green crown, brown uppervisor, and mahogany eyelets. The undervisor, top button, and side New Era logo are red while the back crest and front logo are stitched in merit gold. Both hats...
Releasing in-store and online this Tuesday, July 8th.Aloha kākou!As part of our FITSTRIKE program, tomorrow we will be releasing two brand new Mua 59FIFTYs. The first Mua features an all black base with white embroidery around the left side and back. The front Mua logo contains a warm gradient from red to white. The second Mua has a scarlet crown with a visor dipped in woodland camo. The front Mua, side New Era, back crest, and top button are all contrasted in white. Both of these hats are limited to 50 pieces each.
Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.Aloha kākou!We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.VANQUISHThis pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem. Vanquish Mua SnapbackA...
