Releasing in-store and online this Saturday, January 9th at 11am HST.Photo: @jasonjkoModel: @hobrahcheeAloha kākou!This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace,...
Releasing in-store and online at FittedHawaii.com this Saturday, July 4th (holiday hours: 11am–3pm).Releasing at select stockists next week.Model: Kelsie Megan (@kmwml)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early...
Brand new collaboration between our San Jose bredren Cukui and ourselves and is now available at both our store and Cukui's location. We'll let them explain it..."This Friday, November 19th, we’ll be releasing our second collaboration tee with our extended ohana out in Hawaii, Fitted Hawaii dubbed “Native Sharks”. They will also be releasing an exclusive colorway in Hawai'i. To go along with this T we will also be releasing one of Fitted Hawaii's newest designs in there ever growing collection: The Nihi. Nihi means to move stealthily, quietly. An example would be when one goes boar hunting in the forests, one must blend in with the surrounding environment and reshape from prey to predator. The cap is dipped in...
Releasing Saturday, Nov. 20thAloha kakou!This Saturday we're unveiling our aptly dubbed Locally Owned pack with our first zip-up hoody of the bottom of 2010. The hoodies reference a classic and iconic logo from the late 80's / early 90's era. If you were a young'n or teenager back then, you were guaranteed to see these logos everywhere. We've flipped this into our own design with the FITTED crest on the front and Locally Owned on the backside. Coinciding with this release is a black denim Nihi with red tr-locks, red crest, crown and New Era logo, a white tee dubbed Four Banger which features four Aloha Served Daily logos in orange, green, blue and yellow and black crown on the...
Video shot 10 AM on October 22. One shot take baby!There is an old Hawaiian proverb that reads "He ali'i ka 'āina; he kauwā ke kanaka" which translates to "The land is a chief, man is it's servant." This has always been one of the main maxims in Hawaiian culture and we still embrace this school of thought to this day. Breaking the expression down in simpler terms, it means "Land has no need for man, but man needs the land and works it for a livelihood." Our approach to all of our designs has always employed this philosophy, and although we don't always work directly off the land, in a figurative sense, we have. The land that we firmly...
