Releasing Saturday, March 12thPhotos: Paiea ProjectsBig thanks to Kamea GalleryAloha kakou!This Saturday we unveil a brand new pack dubbed Lawelawe, combining a black pocket tee and a snapback. Lawelawe is defined as to perform, and although it can be used in various different contexts, the context we're using it in is to perform in the sense of entertainment; more specifically to perform hula. It's our way of showing appreciation to an artform that is helping to keep Hawaiian culture thriving, and one artform that they can never take away from us. The cap is a black snapback with a mixed pattern of graphics from red and white hibiscus flowers to hula girls and ASD. The underbrim is white with yellow...
Releasing Saturday, Oct. 16thAloha kakou!We've drawn up plans for our assault for Saturday's release, however we're not able to fully disclose all the details; we'd have to kill you. What we can tell you is we're releasing a new snapback New Era and t-shirt accompanying it. The snapback, aptly designated 'Aina is all black ripstop nylon (think Black Ops) and features HAWAII in raised embroidery, black braided cord (rope, a throwback to the chinstrap it was used as) and tonal laureate (leaves) on the brim. Our accompanying t-shirt has been dubbed Palekana which means security or to secure. In a nutshell, we ride or die for Aloha and our culture and are protectors of any outsiders who dare to even...
Releasing Saturday, May 8th.FYI: This release will be releasing simultaneously in-store and online, Saturday, May 8th at 11 AM.Aloha kakou!If you've been keeping up with major league baseball, and more specifically, the Philadelphia Phillies, you may have noticed that local boy Shane Victorino has been heavily killing it on the ball field. Victorino went 2-for-5 with a home run, a double, three RBI, and a run scored in Saturday's win over the Mets. This Saturday's is a homage of sorts to Victorino and the Phillies. Featuring a white logo tee with FITTED with colors that tie back to the Phillie's colors (cardinal, white and blue). The tee is accompanied by an Aloha snapback which also pulls colors from the Philadelphia...
Releasing Saturday, March 27thAloha. This Saturday's release features yet another classic pairing: our Islanders tee and an orange Aloha snapback. The Islanders tee is done in the style of a raglan sleeve jersey; two tones. The sleeves are black and the rest of the tee, white with an orange and black Islanders logo on the front. The backside, also in orange and black, features FITTED and the number 50. Releasing alongside is an all black Aloha snapback with an orange Aloha stitching with a white stroke, topped off with an orange button and white snap.
